Willy Negreiros Leads TJA's U.S. Expansion and Global Growth Strategy

Miami, FL, USA, October 9th, 2026, FinanceWire

Brazilian entrepreneur and TJA Media Group co-founder is strengthening the agency's American presence through international partnerships, business development, and creator-led marketing.

Brazilian entrepreneur Willy Negreiros is leading the U.S. growth strategy of TJA Media Group, an international creator marketing agency focused on connecting brands, creators, and culture across global markets.

As Founder and Co-CEO, Negreiros oversees the company's commercial expansion, develops relationships with major advertisers, and identifies business opportunities in the United States.

With experience spanning advertising, entertainment, and international business development, he brings a commercially focused perspective to the creator economy. His priorities include building long-term brand partnerships, strengthening local market capabilities, and integrating creator marketing into broader business strategies.

TJA operates across Brazil, the United States, Mexico, and the United Kingdom, combining creative strategy, cultural intelligence, and technology to support international marketing initiatives.

From Entrepreneurship to Global Brand Partnerships

Negreiros built his career across entrepreneurship, commercial strategy, and international brand partnerships.

His professional experience includes projects and commercial negotiations involving globally recognized brands and organizations such as McDonald's, Mastercard, Dell, and McLaren.

Before co-founding TJA, he contributed to the expansion of Billion Dollar Boy, an international creator marketing agency, in Brazil and Latin America. His responsibilities included commercial development, strategic partnerships, team building, and relationships with major advertisers.

This experience helped shape his approach to international expansion, particularly the importance of combining global business capabilities with local market knowledge.

In 2026, Negreiros and business partner Giordano Braga introduced TJA Media Group under its own brand identity, building on their experience in creator marketing and international business development.

Strengthening TJA's Presence in the United States

The United States is a priority market in TJA's international growth strategy.

Under Negreiros' leadership, the agency is developing relationships with American advertisers, expanding its commercial activities, and pursuing opportunities for long-term partnerships.

The strategy focuses on working with companies seeking integrated creator marketing solutions, particularly those operating across multiple markets or looking to connect with culturally diverse audiences.

TJA's international experience provides a foundation for these activities. Its work across different markets has informed an approach that considers local consumer behavior, cultural context, and brand objectives when developing marketing strategies.

For Negreiros, the American expansion is primarily a business development initiative, focused on establishing client relationships and building the operational capabilities needed to support them.

Rather than relying exclusively on individual campaigns, the company aims to develop ongoing partnerships in which creator marketing contributes to broader brand and commercial objectives.

Connecting Creator Culture With Business Strategy

TJA's approach to creator marketing is organized around its proprietary Culture to Impact methodology.

The framework combines cultural research, creator collaboration, business intelligence, and performance measurement to support campaign development.

The process begins with identifying a brand's commercial objectives and understanding the audiences it wants to reach. Cultural insights then inform the selection of creators and the development of campaign concepts.

Creators participate in the creative process, contributing knowledge of their communities, communication styles, and audience interests.

Data and technology support decisions throughout campaign planning and execution, including creator selection, project management, and performance evaluation.

The agency is also prioritizing investments in artificial intelligence, automation, and proprietary technology to improve operational efficiency and support projects across international markets.

This approach reflects Negreiros' belief that creator marketing should be evaluated as part of a company's broader marketing strategy rather than exclusively through social media reach or engagement.

Building an International Business With Brazilian Roots

TJA's positioning is reflected in its brand philosophy: Made in Brazil, Built for the World.

The company aims to apply its Brazilian creative perspective to international business challenges while developing the commercial and operational capabilities required to serve global advertisers.

For Negreiros, this involves connecting creative expertise with business development, technology, and local market knowledge.

Alongside Braga, he is focused on strengthening the company's international structure and developing partnerships that support its expansion.

The United States plays a central role in those plans, providing opportunities to establish relationships with advertisers and develop projects within one of the world's largest advertising markets.

Through its international operations, TJA is pursuing a business model that combines creator collaboration, cultural understanding, and commercial strategy.

More information about TJA Media Group and its international operations is available at thejaneiro.ag.

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