Stic Names Kirithika Courtois Chief Technology Officer

LOS ANGELES, CA, USA, June 5th, 2026, FinanceWire

Patent-Holding Engineering Executive Joins Stic to Lead the AI-Powered Intelligence Layer Behind the World’s First Verified Moving Media Network

Stic (drivestic.com), the Los Angeles-based moving media network transforming everyday vehicles into intelligent advertising inventory, today announced the appointment of Kirithika Courtois as Chief Technology Officer.

Her appointment marks a major milestone as Stic accelerates the AI and sensing platform behind its network, delivering real-time, verified impression intelligence to brands, drivers, and physical advertising locations.

Stic enables brands to reach real audiences where people live, commute, and move every day, while drivers earn passive income displaying brand content on their vehicles. Unlike traditional out-of-home advertising, which relies heavily on modeled estimates and projected traffic, Stic measures actual exposure using proprietary sensing technology that verifies who saw an advertisement, when, for how long, and with what demographic composition.

The platform’s sensing technology, built in a sticker form factor, can attach to virtually any surface, including vehicles, billboards, storefronts, transit shelters, and stadiums, without requiring power infrastructure, installation crews, or technical integration.

The global out-of-home advertising industry exceeds $40 billion annually, yet measurement has historically depended on estimates rather than verified performance. Stic introduces a new category by providing real-world, ground-truth impression data directly at the point of exposure, bringing accountability and measurable intelligence to physical advertising.

At Stic, Courtois will oversee the company’s full technology stack, including AI sensing, computer vision, impression capture systems, cloud infrastructure, data analytics, and engineering expansion as the company moves toward commercial scale.

“Every ad location in the world, every vehicle, every billboard, every surface where a brand shows up, is flying blind,” Kirithika Courtois, CTO of Stic, explains. “Advertisers spend billions on out-of-home media and have no verified proof that anyone actually saw it. We are building the intelligence layer that changes that: sensing technology that goes anywhere, attaches to anything, and tells you exactly what happened, in real time, at the source. That is a category that did not exist before Stic.”

Adam Cohen, Founder of Stic, added: “Kirithika brings the technical depth, leadership, and real world execution experience we need at this stage of growth. Her background is exceptional, and her vision for what Stic can build is even more compelling.”

Courtois holds a Master’s degree in Electrical and Electronics Engineering from San Diego State University, with graduate research focused on low-power wearable sensor systems and embedded power optimization.

Courtois joins Stic with more than a decade of engineering leadership spanning robotics, AI-enabled hardware, IoT infrastructure, embedded systems, wireless communications, and FDA-regulated medical devices. A patent-holding inventor, she has led large-scale engineering programs deployed globally, including kinetic systems experienced by millions and advanced diagnostic technologies operating under strict regulatory standards. Her appointment represents a strategic move for Stic, bringing an executive with proven experience building complex, real-world systems at scale across robotics, intelligent hardware, connected platforms, and highly regulated medical technology where precision and reliability are mission-critical. Before joining the company, she oversaw large-scale kinetic systems deployed at globally recognized venues, developed end-to-end connected hardware ecosystems, and led engineering teams responsible for sophisticated diagnostic systems. For Stic, adding an executive with this depth and diversity of experience signals a serious commitment to transforming its proprietary sensing technology into a category-defining platform, positioning the company to lead the next generation of verified out-of-home media intelligence.

About Stic

Stic is a Los Angeles based moving media network that transforms everyday vehicles into intelligent ad inventory. Brands reach real audiences through verified physical world exposure, while drivers earn passive income for miles already driven. Powered by proprietary sensing technology, Stic delivers real time audience intelligence and verified impression measurement across vehicles and physical advertising surfaces.

For more information, readers can visit drivestic.com.

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