Silke Hensel Appointed Global Chief Marketing Officer of Ultimate Performance

Los Angeles, CA, United States, June 5th, 2026, FinanceWire

The fitness and lifestyle marketing leader, known for her work with Gold's Gym, JOHN REED, and HEIMAT, steps into a global brand leadership role

Silke Hensel, one of the most experienced brand and marketing leaders in the global fitness and lifestyle sector, has been appointed Global Chief Marketing Officer of Ultimate Performance, the premium personal training company. The appointment marks the next chapter in a career spent building and scaling some of the most recognizable names in the industry.

Hensel brings more than fifteen years of international marketing leadership across brand, performance, customer experience, and growth. She most recently served as Chief Marketing Officer of RSG Group North America, where she led brand and growth strategy for Gold's Gym and JOHN REED Fitness and cofounded the Los Angeles lifestyle concept HEIMAT. Earlier in her career she held senior roles at Grey (WPP) and at the Berlin headquarters of McFit, the founding brand of what later became RSG Group.

In her new role, Hensel will lead global brand strategy, marketing, and communications for Ultimate Performance, applying the approach that has defined her work throughout her career: building brands around consistency, experience, and long term trust rather than short term promotion.

"I am genuinely excited to join Ultimate Performance," said Hensel. "It is a company with a strong reputation and a real commitment to quality, and I look forward to helping bring that story to a wider audience. Great brands are built on consistency and trust, and that is exactly where my focus will be."

Throughout her career, Hensel has been recognized for combining lifestyle led brand building with commercially grounded execution, with particular expertise in helping European brands establish themselves in the United States. She is also the founder of SPRKL, a Los Angeles and Berlin based advisory practice supporting health, fitness, and wellness companies on brand, marketing, and market entry strategy.

Hensel is a regular speaker at industry conferences across Europe and the United States, where she addresses brand building, customer experience, and the evolving role of artificial intelligence in marketing.

About Silke Hensel

Silke Hensel is a global marketing leader specializing in brand, growth, and customer experience across the fitness, health, and wellness sector. She is the founder of SPRKL, a tailored marketing and advisory practice based in Los Angeles and Berlin, and has held senior marketing roles across leading international fitness and lifestyle brands.

Website: https://www.sprkl.la

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