Rubean AG presents SoftPOS solution in New York

Rubean AG presents SoftPOS solution in New York 

•    Presentation at Zebra Technologies' stand at NFR 2026 (National Retail Federation)

•    Rubean SoftPOS offers flexible payment acceptance and reliability for retailers

Munich, January 7, 2026. Rubean AG, a leading provider of white-label SoftPOS and payment technology solutions, will showcase Rubean SoftPOS in action on Zebra mobile devices at Zebra Technologies’ booth (#3303) at NRF 2026, Jan. 11–13, at the Jacob K. Javits Convention Center in New York City. Rubean is a Registered ISV and Reseller Partner in Zebra’s award-winning PartnerConnect program.

Rubean SoftPOS transforms Zebra mobile devices into versatile payment terminals, enabling retailers to accept contactless card payments directly on mobile computers, tablets, personal shopper devices and kiosk computers. The solution supports all major payment systems and acquirers, providing retailers and other merchants with unprecedented flexibility in payment acceptance.

At NRF, Rubean is launching Rubean Backup-POS, a software-based failover Point-of-Sale solution for retailers, running on Zebra’s devices. Rubean Backup-POS serves as a critical business continuity safeguard, enabling payments on Zebra devices even in critical situations, such as when a retailer experiences downtimes of the main payments system, power supply, Internet connectivity or the main POS system. In those situations, every Zebra device can ensure uninterrupted business transaction capabilities and protect retailers’ revenue.

"We're delighted to collaborate with Zebra Technologies at NRF 2026 to showcase how Rubean SoftPOS delivers flexible and reliable payment processing to retailers across Europe and North America. This partnership benefits our customers in retail and hospitality by reducing hardware complexity, lowering costs, enabling new mobile business use cases and providing essential business continuity protection when primary payment systems are unavailable," said Hermann Geupel, Co-CEO of Rubean AG.

Zebra's mobile computers, tablets and kiosks provide the robust platform needed for enterprise-grade payment processing in demanding retail and hospitality environments. By running Rubean SoftPOS on Zebra hardware, retailers gain a comprehensive solution that combines Zebra's industry-leading technology with Rubean's advanced payment expertise. Both parts together deliver a reliable solution, that “just works.”

For more information about NRF 2026 or to register for the event, please visit https://www.nrfconvention.com.

About Rubean: Rubean AG, Munich, is a leading provider of pure software point-of-sale solutions for banks, acquirers, and merchants. This includes the mobile softPOS solution PhonePOS, which enables merchants to accept card payments directly on their smartphones without the need for an additional device. This solution is used by payment service providers, major banks, retailers, and smaller merchants across Europe and is the only softPOS solution that supports the girocard (EC card) in Germany. Rubean is listed on m:access as well as on most over-the-counter trading venues and XETRA. Further information can also be found at www.rubean.com.

If you have any questions, please contact:

german communications AG
Jörg Bretschneider
Böhmersweg 5, D-20148 Hamburg
+49 40/46 88 33 0, Fax +49 40/46 88 33 40
presse@german-communications.com

Dr. Hermann Geupel     
Rubean AG     
Kistlerhofstr. 168, D-81379 Munich 
+49 89 357560    
hermann.geupel@rubean.com