Rotten America's Myah White Attends JAY-Z30, Announces Support for REFORM Alliance and Shawn Carter Foundation Initiatives

Los Angeles, United States, November 10th, 2026, FinanceWire

The civic awareness brand highlights criminal justice reform, educational opportunity, and community empowerment following JAY-Z's 30th anniversary celebration at SoFi Stadium.

Myah White, founder of Rotten America, an interactive civic awareness brand empowering everyday Americans to drive measurable change, attended JAY-Z's 30th anniversary celebration at SoFi Stadium in Inglewood, California, on behalf of the organization, highlighting its support for initiatives advancing criminal justice reform, educational access and civic participation.

The event, held Oct. 24, marked the second and final night of JAY-Z's sold-out Los Angeles performances celebrating three decades of his music career. The concert featured appearances by Dr. Dre, Snoop Dogg and Too Short, bringing together prominent figures from entertainment and business, including Lizzo, Kelly Rowland, DJ Khaled, Tiffany Haddish and Jessica Alba.

For Myah White, the occasion also provided an opportunity to draw attention to the philanthropic and social impact initiatives associated with Shawn "JAY-Z" Carter, including REFORM Alliance and the Shawn Carter Foundation.

Founded in 2019, REFORM Alliance works to transform the United States' probation and parole systems through legislative advocacy and policy reform. Its founding partners include Carter, entrepreneur and Fanatics founder Michael Rubin, New England Patriots owner Robert Kraft, and recording artist Meek Mill.

The organization's efforts focus on addressing systemic challenges within the criminal justice system, reducing unnecessary incarceration and creating pathways toward successful reintegration into society.

REFORM Alliance has demonstrated how advocacy can translate into legislative action. In California, the organization supported Assembly Bill 1950, enacted in 2020, which shortened probation terms for many offenses and created opportunities for individuals to complete supervision sooner. The legislation illustrates how changes to probation policies can reduce prolonged involvement in the justice system while maintaining accountability and supporting successful community reintegration.

The initiative is particularly relevant to broader discussions about civic participation because it demonstrates the relationship between public awareness, legislative engagement, and measurable policy outcomes. REFORM Alliance has also worked to elevate the experiences of individuals and families affected by probation and parole, bringing their perspectives into conversations about public safety and justice reform.

Rotten America's support for these efforts reflects a shared emphasis on accountability, public awareness, and the ability of individuals to participate in addressing systemic challenges affecting American communities.

Beyond criminal justice reform, Myah White is also highlighting the work of the Shawn Carter Foundation, established in 2002 by Carter and his mother, Dr. Gloria Carter, to expand educational opportunities for underserved students.

Among its initiatives is the foundation's Historically Black Colleges and Universities (HBCU) Bus Tour, which introduces prospective college students to participating institutions and provides resources to help them navigate admissions, financial aid, and academic preparation.

According to the foundation, more than 500 students have participated in the HBCU Bus Tour since 2007, with more than 95% receiving acceptance to at least one of the institutions visited. The foundation also operates a national scholarship program providing financial assistance for tuition and essential living expenses, alongside financial literacy and wealth-building education.

These programs address practical barriers that can prevent students from pursuing higher education, emphasizing the importance of access to information, financial resources, and institutional support.

Rotten America was established by Myah White to increase awareness of issues affecting public health, environmental safety, and consumer protection. Operating at the intersection of sustainable fashion and civic technology, the brand combines advocacy, consumer-facing products and public engagement to encourage Americans to become more informed and active in shaping the standards that affect their daily lives.

The organization has pledged 10% of its profits to organizations and nonprofits working toward a healthier future, reinforcing its commitment to connecting consumer participation with tangible social impact.

Myah White's attendance at JAY-Z30 highlights the intersection of entertainment, philanthropy, and civic responsibility. While the concert celebrated Carter's contributions to music and culture, his involvement with REFORM Alliance and the Shawn Carter Foundation demonstrates how public influence can also be directed toward addressing challenges involving justice, education and economic opportunity.

As Rotten America continues developing its platform, Myah White intends to bring greater attention to initiatives that encourage civic engagement, expand opportunity and demonstrate the potential for individuals and organizations to contribute to lasting change.

About Rotten America

Rotten America is more than a movement. It is an interactive civic awareness brand empowering everyday Americans to drive measurable change in food, health, environmental, and consumer-protection standards. Operating at the intersection of sustainable fashion and revolutionary Civic Tech, Rotten America is built on Founder & CEO Myah White's belief that safe health and environmental standards are basic human rights. The company pledges 10% of profits to organizations and nonprofits demanding change for a healthier future. Learn more at RottenAmerica.com.

Contact