According to Noche Madrid around 9,500 visitors from the United Kingdom will celebrate the end of the year in Madrid

Between 205,000 and 210,000 European tourists will choose Madrid to celebrate New Year’s Eve. Noche Madrid and the Community of Madrid once again launch the Christmas has Madrid dancing campaign to promote the region as the European Capital of New Year’s Eve. Madrid strengthens its appeal as a European destination to celebrate New Year’s Eve for the British public
 

Madrid is consolidating its position as one of Europe’s leading destinations to welcome the New Year, thanks to a unique combination of music, culture and nightlife. Recently, the capital has been recognised as the best city in Europe for nightlife and the second best in the world, behind only Las Vegas, according to Time Out’s international ranking.

In this context, the Regional Ministry of Culture, Tourism and Sport of the Community of Madrid and Noche Madrid have once again activated the CHRISTMAS HAS MADRID DANCING campaign to promote and highlight the role of the region as the European Capital of New Year’s Eve and as a cultural, musical and festive destination. The initiative forms part of the Nightlife in Greater Madrid programme, which showcases the overall nightlife offering of the Madrid region.

Between 205,000 and 210,000 European tourists will choose Madrid to celebrate New Year’s Eve, representing an approximate 4% increase compared to the previous year. According to the Christmas 2025 Outlook Study, prepared by Noche Madrid, España de Noche and Coca-Cola, more than 60% of attendees purchase their New Year’s Eve tickets in advance, with an average lead time of 18 days and an average starting price of €28.30.

Within this positive trend, the British market shows one of the most dynamic developments, with an estimated increase of close to 10%, placing it above the European average. Sector estimates indicate that between 8,000 and 9,500 visitors from the United Kingdom will travel to Madrid during the Christmas and New Year campaign.

The CHRISTMAS HAS MADRID DANCING campaign combines communication and digital actions on social media, a familiarisation trip with content creators and influencers, and urban visibility initiatives such as a Party Bus wrapped with the campaign’s visual identity that will tour Madrid, reinforcing its image as a leading European destination to celebrate the New Year.

Contact Information:

Jesus Martinez

jesus.martinez@comunicacionestrategica.es