Bajaj Finance Highlights Growing Demand for Large-Screen TVs in India as 100-Inch Models

PUNE, India, August 13th, 2026, FinanceWire

Bajaj Finance Ltd announced that India's premium television market is entering a new phase as falling prices and flexible financing options are making 75-inch, 85-inch and 100-inch TV televisions more accessible to mainstream consumers. Once considered luxury purchases, ultra-large-screen TVs are increasingly becoming practical choices for home entertainment, with 100-inch models now available from approximately Rs. 2 lakh across leading brands.

The company noted that advancements in Mini LED and QLED display technology, coupled with increased competition among manufacturers including Samsung, Sony, TCL, LG, Hisense, Toshiba and Acerpure, have significantly improved the value proposition for consumers seeking immersive viewing experiences.

According to current market pricing, 75-inch televisions are available from around Rs. 1 lakh, while 85-inch models are priced below premium levels seen in previous years. The 100-inch category, once reserved for ultra-premium buyers, has become increasingly attainable with a wider selection of products spanning multiple price segments.

Industry trends also indicate a shift in consumer preference from projectors to large-format televisions for everyday home entertainment. Modern Mini LED televisions offer higher brightness, stronger HDR performance, built-in smart TV platforms and consistent picture quality in daylight conditions, reducing many of the traditional advantages associated with projectors for typical living rooms.

Among the current offerings, value-oriented brands continue to strengthen their position by introducing large-screen Mini LED televisions at more competitive price points, while premium manufacturers maintain leadership in advanced image processing, brightness and display technologies.

To support customers purchasing higher-value electronics, Bajaj Finance offers financing solutions designed to spread the cost over flexible repayment periods. Eligible customers can choose repayment tenures ranging from 3 to 60 months through the Bajaj Finance Instant EMI Card or the Bajaj Finance Easy EMI Loan, subject to applicable eligibility criteria and terms.

The financing options are available across more than 1.5 lakh partner stores in over 4,000 cities, including leading electronics retailers such as Reliance Digital, Croma and Vijay Sales, enabling customers to compare products in person before selecting an EMI plan that fits their budget.

As consumers continue upgrading their home entertainment systems, viewing distance and room size remain important considerations when selecting a televisions. Industry recommendations generally suggest:

• 75-inch televisions for viewing distances of approximately 7.5 to 9 feet.
• 85-inch televisions for viewing distances of approximately 8.5 to 10 feet.
• 98-inch to 100-inch televisions for viewing distances of approximately 10 to 12 feet.

With continued reductions in pricing and broader availability of financing, the large-screen television segment is expected to remain one of the fastest-growing categories within India's consumer electronics market.

About Bajaj Finance Ltd.

Bajaj Finance Ltd is one of India's diversified non-banking financial companies (NBFCs), offering a broad range of lending and financing solutions across consumer, commercial and SME segments. The company provides financing options for consumer durables, electronics and other products through an extensive network of partner retailers across India.

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