TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer
and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony
Spinasse. By acquiring Gamned!, TF1 Group aims to leverage the qualified
audiences of its new digital arm with programmatic effectiveness to develop an
integrated, innovative and high-powered multi-channel advertising offer.
Taking a majority stake in Gamned! is part of a development strategy designed
to enable TF1 Group to offer high- powered solutions to meet all of its
Gamned! will work with all the Group's new digital businesses. TF1 Group is
looking to accelerate the development of programmatic advertising in France and
Europe by extracting value from data held by its main digital entities
(Aufeminin, Doctissimo, Les Numériques, Marmiton, etc) and through controlled
re-exposure of its audiences beyond its own media inventory.
"We pay tribute to Gamned!'s achievements, talents and technological expertise,
which will help us deliver more value from our digital assets and qualified
data collected from advertisers. This will enable us to provide advertisers
with optimized targeting and enrich the dialogue between our partners and web
users beyond our platforms", says Gilles Pélisson, CEO of TF1 Group.
The acquisition will facilitate the development of new offers that build
consumer engagement with TF1 Group brands while providing an enhanced
"Gamned! has consistently disrupted the established order by producing
innovative and exclusive solutions that have a real impact on our clients'
bottom line. We are keen to work with TF1 Group teams to invent the future of
programmatic advertising, while continuing to provide our existing clients and
partners with excellent solutions and services", comments Anthony Spinasse,
co-founder and COO of Gamned!
"We are very proud that by taking this substantial stake, TF1 Group
acknowledges the success of Gamned!, which is the result of an enduring
collective commitment, and is looking to support us as we strengthen our growth
in France and internationally, in a fast-growing market", adds Olivier Goulon,
co-founder and CEO de Gamned!
About the TF1 Group
The TF1 Group is the leading private-sector television broadcaster in France,
with five free-to-air channels (TF1, TMC, TFX, TF1 Séries Films and LCI) and
four pay-TV theme channels (TV Breizh, Histoire, Ushuaïa and Serieclub, the
last of which is 50% owned). The Group is adding a highly effective digital
dimension to its channels on MYTF1, and video-on-demand offers via MYTF1VOD and
The TF1 Group is also present in the production and distribution of content,
mainly via Newen, through which we are aiming to accelerate international
expansion of our production and distribution activities.
The TF1 Group has extended its digital footprint with the acquisitions of the
aufeminin Group (April 2018), Neweb (July 2018) and Doctissimo (October
Finally, the TF1 Group has created a large range of businesses in key
entertainment and leisure fields, with TF1 Entertainment (board games, music
and live show production, licences and publishing); the film industry with TF1
Films Production and TF1 Studio; and home shopping with Téléshopping.
The TF1 Group currently has operations in 10 countries and employs 3 500
people. The TF1 Group is listed on the Paris Bourse (Euronext Paris: ISIN
Founded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is
an independent programmatic media sales platform that is pioneering digital
advertising campaigns (RTB). It can handle all web and media challenges, from
branding to customer loyalty programmes, including acquisitions.
Gamned! allies human expertise and cutting-edge technologies to offer
advertisers and agencies multi-channel programmatic campaigns (desktop, mobile,
social media, native, video, radio, DOOH) providing audience targeting via
multi-DSP buying and real-time message personalisation (DCO). Its solutions,
available at a range of prices, bring genuine insights to optimise advertisers'
global digital marketing strategies. Gamned! has already successfully optimised
more than 2500 programmatic campaigns in nearly 80 countries and every month
delivers over 3 billion personalised advertising messages for its clients. The
company, which has 90+ employees and 8 offices in France and abroad (Belgium,
Switzerland, United Arab Emirates, Brazil, Malaysia) manages more than 400
client accounts including SeLoger, L'Occitane, Allianz, Monoprix, EDF, BMW,
SNCF, LeLynx, Intersport, Fortuneo, PMU and Orange.