Zomedica to Host Webinar on Marketing Strategies

Zomedica Corp., an animal health company, is set to present a webinar titled "Inside Zomedica’s Marketing Engine: How Demand Becomes Revenue" on September 25, 2026. This session forms part of the company's "Fourth Friday at Four" series and aims to provide insights into Zomedica's marketing approaches that drive their revenue engine. It will explore how Zomedica identifies and reaches customers, generates demand, equips its field organization, and supports utilization of its diagnostic and therapeutic products.

The webinar will also showcase the company's marketing evolution from a single-product launch in 2021 to a broad portfolio achieved through acquisitions. Zomedica’s approach includes both upstream and downstream marketing strategies, emphasizing the integration of their diagnostic and therapeutic offerings. The session will highlight customer testimonials, remarks from company leaders, and interviews with their marketing team.