on Cultural And Tourism Appeal In Hamburg At 'Come For The Stories' Event
Zhejiang's Cultural and Tourism Showcase in Hamburg
On October 27, 2026, Hamburg hosted the "Picturesque Zhejiang" Cultural and Tourism Promotion Event under the theme "Come for the Stories." The event aimed to highlight Zhejiang's cultural and tourism appeal. Approximately 100 guests from Zhejiang and Germany attended, featuring key figures such as He Zhongwei, Lin Dong, Corinna Nienstedt, and Klaus Uwe Benneter. The program emphasized Zhejiang's landscapes, cultural charm, and economic vitality through various presentations and personal stories.
The exhibition accompanying the event was divided into three sections: "Between Two Homes," "Craftsmanship and Landscapes," and "Everyday Life and Human Connections." It featured narratives of Germans connected to Zhejiang, artisans upholding traditional crafts, and professionals in culture and tourism. The event encouraged German attendees to explore Zhejiang's offerings firsthand, fostering greater cultural exchange.
R. E.
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