Zalando's Q1 Growth Fueled by AI and ABOUT YOU Integration

Zalando SE reported a robust first quarter in 2026, driven by artificial intelligence (AI) deployments and the integration of ABOUT YOU. The group's gross merchandise volume (GMV) grew by 21.7% to 4.3 billion euros, while revenue increased by 23.8% to 3 billion euros. The adjusted earnings before interest and taxes (EBIT) rose to 65 million euros, a 38.7% increase year-on-year, supported by 10 million euros in synergies. The reported EBIT margin improved from 1.9% to 2.2%.

The expansion of AI capabilities led to advancements in Zalando's Assistant, enhancing product recommendations across fashion and beauty. In logistics, AI-driven robots improved operations speed and efficiency. In the B2C sector, Zalando's multi-app strategy boosted active customers to 62.3 million, with an average spend of 305 euros per customer.

Despite economic challenges, Zalando remains optimistic for 2026, forecasting GMV and revenue growth of 12% to 17% and aiming for an adjusted EBIT of 660 to 740 million euros. The integration of ABOUT YOU and strategic technology investments position Zalando for continued growth.