Zalando Reports Strong 2025 Performance, Anticipates AI-Driven Growth in 2026

Zalando, a leading European fashion platform, reported robust results for 2025. The company achieved a 16.8% increase in revenue, reaching 12.3 billion euros, and a 15.6% rise in adjusted EBIT to 591 million euros. A key factor was the successful acquisition of ABOUT YOU, enabling synergies and faster growth.

The company capitalized on AI innovations to enhance efficiency across its operations. Notably, AI-driven product content increased exponentially, streamlining marketing processes. Zalando also expanded in the US B2B sector, securing a significant deal with Levi's®.

Looking ahead, Zalando anticipates continued growth and plans a share buy-back of up to 300 million euros, leveraging its strong cash flow. The firm remains focused on 2028 mid-term targets, expecting a 12% to 17% increase in GMV and revenue for 2026.