on YOC AG (ETR:YOC)
YOC AG Expands AI-Powered Video Solution with CTV Integration
On March 4th, 2026, YOC AG announced the expansion of its AI-driven video advertising solutions with the addition of Connected TV (CTV). This move solidifies YOC's reputation as a multiscreen player in the open web arena. Incorporating CTV into their existing YOC Universal Video Solution allows brands to seamlessly integrate video advertising across mobile, desktop, and TV screens.
The integrated approach means CTV can be booked directly or programmatically. YOC's VIS.X® platform provides holistic control over advertising materials, aligning with campaign KPIs. The new YOC Spotlight format enhances CTV environments through large-scale presence and animations, optimizing brand visibility.
YOC's commitment to high-quality data usage is evident with Mastercard Ad Insights segments. Brands such as Ebay and Electrolux are already leveraging YOC's CTV strategy. CEO Dirk Kraus emphasizes the strategic importance of intelligent multiscreen interactions.
R. E.
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