Automotive Brand Value Redefined by Ecosystem and Sustainability

The 2025 AutoVision Global Automotive Brand Value Evaluation Report indicates a shift in how automotive brands are valued. Released in Vienna, this report emphasizes ecosystem capabilities and sustainability as new core metrics for brand value, replacing traditional market scale.

The evaluation highlights the transformation towards electrification and intelligence within the industry. Toyota and Volkswagen lead globally, with China's BYD rising to third place. Newcomers like Great Wall Motor and Dongfeng further bolster China's presence in the top 30.

According to the report, brands are moving beyond traditional manufacturing to develop ecosystems integrating energy, data, and services. A significant link between brand value and investments in the circular economy and social responsibility is noted.

The assessment also included social media presence as a factor, indicating the importance of digital engagement. The report calls for alignment of product and sustainability with a global brand vision to ensure future success.