VVV Sports Limited Completes Acquisition of R3 Sport Limited

VVV Sports Limited has successfully concluded its acquisition of R3 Sport Limited. Following a general meeting where all resolutions were approved by the shareholders, VVV allotted 300 million consideration shares to the sellers to finalize the acquisition. An additional 100 million warrant shares were allotted to Campana upon a £1.2 million payment.

The company also announced new appointments: Sam Kemp as executive director and Olivia Nichols as non-executive director. Kemp brings extensive experience in operations, having driven growth at R3 Sport and previously at England Netball and the Lawn Tennis Association. Nichols adds global strategic leadership expertise from her tenure in notable organizations including Mubadala Investment Company and Emirates.

VVV's shares commenced trading on 30 December 2025, with key shareholders including Campana (28.59%) and Jonathan Rowland (27.21%). This strategic acquisition aligns with VVV's vision of expanding its footprint in racket sports, particularly Padel and Pickleball.