Vivo Achieves No. 33 in Kantar BrandZ China Top 100 and Wins Innovation Award

vivo has been ranked No. 33 in the 2026 Kantar BrandZ China Top 100 Most Valuable Chinese Brands, marking its third consecutive appearance. The brand's value increased by 16% to $6.9 billion, and it received the Inspirational Star of Innovation – Industry Breakthrough Award. This highlights vivo's steady consumer connection, focusing on user needs rather than short-term trends.

vivo's unique approach to product innovation focuses on real consumer scenarios, reshaping the smartphone industry by centering on technological capability and emotional value. The launch of the S60 emphasized an emotional connection with consumers, transforming brand interactions into lived experiences.

Globally, vivo adapts its human-centric technology to diverse markets, illustrated by the X300 Ultra's debut at MWC 2026. Long-term growth for vivo hinges not just on innovation but on its meaningful relevance to consumers.