V-ZUG Expands in China with New Brand Experience Venue

V-ZUG Holding AG is accelerating its presence in China by establishing 20 additional mono-brand and retail outlets by the end of 2026. The Swiss maker of premium household appliances opened “House 12”, a new brand venue in Shanghai, enhancing its international premium business strategy.

V-ZUG has operated in China since 2014, focusing on its strengths like Swiss precision and quality. Six stores already function in key cities such as Beijing and Shanghai. The expansion targets cities with high GDP, such as Chongqing and Guangzhou.

The company adopts a partnership model to scale its retail network, focusing on cities where customer concentration is high. “House 12”, located in Shanghai's historic Yuyuan Road, offers a brand experience that combines technology and design with real-life applications, fostering customer engagement.