Tonies SE Maintains Robust Growth in Q1 2026

tonies SE reported a strong first quarter in 2026, with group revenue reaching €126 million, a 35% increase year-on-year in constant currency terms. Despite currency fluctuations slightly reducing growth to 29%, the company confirmed its full-year guidance with expected revenues exceeding €760 million. Key contributors include the Toniebox 2, which saw a 54% increase in hardware sales, and a 25% rise in figurine sales.

The DACH region showed significant growth at 28%, with the TB2 product expanding its target age group, further solidifying its market position. In North America, tonies is now the second-largest preschool toy brand, with a notable 34% growth. The Rest of the World region followed suit, with a notable 53% increase in revenue, highlighting the brand's global expansion potential.

Upcoming collaborations with Pokémon and the DFL/Bundesliga are expected to drive further customer engagement. tonies SE's strategic management of risks, such as US tariffs and consumer sentiment, combined with the anticipated company updates in mid-June, reinforce its position in the market.