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Tonies Partners with BBC Studios to Introduce Bluey to Toniebox

Tonies SE, a leading interactive audio platform for children, has announced its new collaboration with BBC Studios to bring popular character Bluey to the Toniebox. This initiative aims to expand Bluey's storytelling universe through audio-first experiences, providing immersive and interactive play for families worldwide.

Scheduled to launch in the summer of 2026, the partnership introduces various Bluey-themed products, including Classic Tonies figurines and interactive Tonieplay adventures. By integrating Bluey into its offerings, tonies reinforces its position as a premier platform for children's storytelling.

The rollout will encompass markets such as North America, the UK, and Australia. This move aligns with tonies' strategy of engaging its young audience and enhancing family entertainment through innovative audio experiences.

R. P.

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