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The Diamond Collective Unveils Strategy to Enhance Natural Diamond Appeal
The former Natural Diamond Council has rebranded as The Diamond Collective, introducing a new strategy aimed at boosting the appeal and demand for natural diamonds. Led by CEO Amber Pepper, the approach emerges after extensive consultations and targets reconnection with cultural values.
The strategy has three focal points: uniting industry voices, protecting consumer trust through transparency, and inspiring demand via cultural narratives. Through global programs, the initiative aims to tackle misinformation and distinguish natural from synthetic diamonds.
Key developments include culturally relevant campaigns, a universal Trustmark, and AI investment. Additionally, a Diamond Desire Index will gauge consumer perceptions globally. Updates and senior appointments are anticipated to be revealed soon.
R. E.
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