BRIEF

on The Department Of International Trade Promotion Thailand (DITP)

Thailand is positioning itself as a strategic partner for global creative industries.

At the "Thai Night Cannes 2026" event, held alongside the Cannes Film Festival, the DITP unveiled its "Reimagining Thailand" vision. This initiative aims to reposition Thailand within the global entertainment and creative industries.

Ms. Sunanta Kangvalkulkij, Director General of the DITP, highlighted the country's transition from a recognized filming destination to a strategic partner for international co-productions. Several recent successes were emphasized, such as the film "How to Make Millions Before Grandma Dies" and the recognition of "A Useful Ghost" at Cannes.

The event also coincides with the 170th anniversary of diplomatic relations between Thailand and France. The DITP is supporting 15 Thai companies in business meetings, illustrating strengthened international cooperation in the creative sector.

R. H.

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