Thailand, a new destination for relaxation and luxury

The Tourism Authority of Thailand (TAT) has launched its international campaign, "Healing Journey Thailand." This initiative promotes Thailand as a destination for wellness and unforgettable experiences. The project, "Experience Thailand: Celebrity & Lifestyle Stories," highlights concepts such as "Unforgettable Experience" and "Healing is the New Luxury."

The Tourism Authority of Thailand (TAT) is targeting mid- to high-end tourists, particularly those from America, Europe, Scandinavia, and the Middle East. Celebrities and influencers, such as British singer Henry Moodie, are involved in promoting Thailand's attractions. Various provinces across the country will be explored for their rich cultural heritage and sustainable tourism potential.

Collaborations with international media will enhance Thailand’s global visibility as a preferred destination for new experiences and safe travel.