Stagwell Enhances Brand Tracking with HarrisQuest Expansion in Europe

Stagwell, a global marketing network, is expanding HarrisQuest, part of The Harris Poll, across Europe. This extension offers enhanced brand and reputation tracking capabilities to the region, benefiting brands with deeper, always-on consumer insights.

European brands will now have access to HarrisQuest's platform, already used by global firms like Lucid Motors and Post Consumer Brands. It provides a unified view of brand health and corporate reputation, customized measurement, and real-time monitoring of brand changes, aiding strategic decision-making.

During the launch, executives highlighted the importance of real-time brand intelligence in improving advertising effectiveness and enabling quicker, smarter decisions.

Despite cooling inflation, consumer perception of value remains a key focus, with 87% saying they are not receiving value for money. HarrisQuest offers insights that help brands demonstrate tangible value in a competitive market.