SMX Enhances Transparency in Recycling Amid Growing Consumer Skepticism

In July 2025, the Plastic Pollution Coalition challenged recycling claims over multilayer plastic packaging. The complaint highlights consumer frustration toward unfulfilled sustainability promises. SMX (Security Matters) addresses this by proving traceability and compliance through its Material Efficiency Technology and Plastic Cycle Token (PCT).

SMX embeds molecular intelligence into materials, enabling data tracking from creation to recovery. This shifts recycling claims from estimation to substantiation, benefiting consumers, regulators, and manufacturers. Transparency fosters trust, turning sustainability into a credible market asset.

The call for improved recycling standards is evident. With SMX's platform, authenticity in circularity is achievable, bolstering confidence and addressing environmental responsibilities meaningfully.