Sirius Media is entering a new phase of growth

On June 22, 2026, Sirius Media announced an ambitious plan to revitalize its catalog, produce premium content, and integrate artificial intelligence. Having reduced its debt by €32.7 million and lowered the cost of its bond issue to 4.25%, Sirius Media is focusing on monetizing over 600 hours of content, valued at €9.7 million. Partnerships with Canal+, TF1, and Netflix support this strategy.

New projects include the production of "Les Architectes du Rap" for Trace TV and a series by Victoria Bedos. Two in-house artificial intelligence tools, Sirius AI Script and Sirius AI Edit, accelerate production and distribution, paving the way for direct monetization via social media platforms.

In partnership with Equisafe, Sirius Media also plans to tokenize its catalog starting in the fall of 2026, thereby diversifying its revenue streams. This initiative, orchestrated by its new subsidiary Sirius Right, demonstrates Sirius Media's commitment to adapting to market changes while reinventing itself.