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Shelly Group Projects Over 10 Million Device Registrations in 2025

Shelly Group, based in Sofia, Bulgaria, is poised for a record-breaking year with expectations to register over 10 million new devices within 2025. The company has been experiencing significant demand, with an average activation of 26,000 Shelly devices daily. This includes over 17,000 activations through Shelly Cloud, highlighting its pivotal role in the smart home market.

The open architecture of Shelly's platform, compatible with various major and minor smart home apps, offers a competitive edge. The average daily registration of new Shelly Cloud accounts stands at over 2,500, reflecting the platform’s increasing attractiveness and flexibility.

Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch attribute the company's growth to the scalability of its technology and the strategic significance of Shelly Cloud in enhancing customer loyalty and unlocking new revenue streams.

R. P.

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