PUMA Reports Solid Start to 2026 Amid Inventory Management

PUMA began 2026 with strategic strides in inventory management, leading to improved financial metrics. Sales stood at €1,863.8 million, reflecting a currency-adjusted 1% decrease, but inventory clearance efforts cushioned the drop. The gross profit margin increased by 60 basis points, reaching 47.7%, while EBIT rose 19.6% to €51.9 million, aided by a decrease in operating expenses.

Despite seasonal free cash flow challenges, improvements were evident against the preceding year, supported by enhanced working capital management. Net debt rose to €1,357.6 million, yet available cash and credit lines provided financial flexibility. For the full year, currency-adjusted sales are projected to decline marginally, with EBIT expected to range between €-50 million and €-150 million.

PUMA continues to focus on refining its distribution quality and operational model throughout 2026, amidst ongoing geopolitical uncertainties, aiming to restore growth from 2027 onwards.