Rubean AG Showcases SoftPOS Solution in New York

Munich-based Rubean AG introduces its SoftPOS solution at the Zebra Technologies booth during NRF 2026 in New York. The event, held at Jacob K. Javits Convention Center from January 11 to 13, highlights Rubean’s collaboration with Zebra’s award-winning PartnerConnect program.

The SoftPOS solution transforms Zebra mobile devices into payment terminals, allowing retailers to accept contactless payments directly on various mobile devices. This innovation supports major payment systems, granting retailers flexibility in payment acceptance.

Rubean also unveils the Rubean Backup-POS, a software-based failover solution ensuring business continuity during system downtimes. This guarantees ongoing transaction capability, thus protecting retailers' revenue streams.

Hermann Geupel, Co-CEO of Rubean AG, emphasized the partnership's benefits in providing reliable payment solutions and reducing hardware complexity.