Rockwell Automation Unveils German-Language ROKStudios Season

Rockwell Automation has launched a new season of ROKStudios, featuring interviews recorded for the first time in German. This season spotlights how machine builders in the DACH region are adopting lifecycle-driven strategies. The interviews emphasize improving resilience, performance, and long-term value in response to technological and operational changes. The company underlines the shift toward lifecycle thinking in design and support of machinery.

Key perspectives include Michael Lampe discussing sustainability in packaging, and Uwe Küppers focusing on digital engineering and collaboration between OEMs and end users. The discussions reveal a trend from project-based to lifecycle-driven strategies, highlighting material innovation, sustainability, and resilience.

The German-language episodes enhance access to industry insights, ensuring localized discussions on manufacturing challenges. These interviews are now part of ROKStudios' expanding library of content aimed at delivering practical insights for regional audiences.