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PUMA Welcomes ANTA Sports as Largest Shareholder

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On October 7, 2026, PUMA announced that ANTA Sports has become its largest shareholder after acquiring a 29.06% stake from Artémis SAS. This marks a significant milestone for PUMA, a renowned sports brand with a solid global presence and deep sports credibility.

Arthur Hoeld, CEO of PUMA SE, expressed enthusiasm over ANTA's long-term commitment, viewing it as a vote of confidence in PUMA's strategy and management. He anticipates a fruitful partnership aimed at leveraging shared strengths.

ANTA Sports appreciated PUMA's heritage and pledged to respect its brand autonomy. Ding Shizhong, Chairman of ANTA, commits to utilizing ANTA's expertise to support PUMA's growth while maintaining its unique identity.

PUMA's Supervisory Board Chair, Héloïse Temple-Boyer, anticipates ANTA's involvement will enhance PUMA's ongoing success. The company thanks Artémis for its previous support.

R. H.

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