PUMA Appoints Nadia Kokni as VP of Global Brand Marketing

PUMA, a leading sports brand, has announced the appointment of Nadia Kokni as Vice President of Global Brand Marketing, effective January 1, 2026. She will report directly to Maria Valdes, the Chief Brand Officer. Nadia brings extensive international experience from her roles at renowned companies like JD Sports, H&M, and Hugo Boss, where she led significant brand transformations.

In her new role, Nadia will oversee PUMA's global brand marketing strategy, with a focus on storytelling and product innovation. Her appointment comes as PUMA aims to strengthen its global brand presence, merging brand marketing with product and creative direction under one unified organization.

Nadia replaces Richard Teyssier, who is leaving to pursue other opportunities. She expressed enthusiasm about her new role, highlighting PUMA's strong heritage and potential to lead in sports and culture.