Porsche AG Pursues Strategic Realignment Despite Challenges

Porsche AG is advancing its strategic realignment amid global economic challenges, reporting revenues of €18.16 billion and operating profits of €1.01 billion for the first half of 2025. This comes as macroeconomic and geopolitical factors exert pressure on results, prompting Porsche to implement comprehensive strategic shifts.

These measures include rescaling its product portfolio and addressing significant special charges amounting to €1.1 billion, largely pertaining to battery activities and US tariffs. Despite these hurdles, Porsche has achieved record deliveries, notably in North America and Emerging Markets, and boasts a 57% electrified vehicle proportion in Europe.

CEO Oliver Blume highlights the necessity of these changes in response to a rapidly transforming world, with expectations of economic improvement from 2026. CFO Jochen Breckner emphasizes that the realignment aims to bolster profitability and resilience.