Pivotree Names Joel Farquhar as Chief Technology Officer

Pivotree Inc., a company specializing in digital supply chain management for commerce businesses, has appointed Joel Farquhar as Chief Technology Officer, effective July 1, 2026. This appointment aligns with the transition of Cliff Isaacson, who will continue supporting Pivotree as a strategic advisor.

Farquhar will focus on executing Pivotree's technology vision, reporting directly to the CEO. His primary responsibility will be leading the company's AI transformation. As Chief Architect, Farquhar has previously contributed to shaping Pivotree's AI strategy. Now, with expanded resources, he aims to drive faster AI integration across the business.

CEO Bill Di Nardo highlighted Farquhar’s proven technical capabilities and his success in team leadership, particularly in AI application. Farquhar emphasized the need for swift value creation for clients in today's competitive ecommerce landscape, underscoring his commitment to accelerating technology investments.