Pernod Ricard and Brown-Forman End Merger Talks

Pernod Ricard announced the conclusion of merger discussions with Brown-Forman, which began on 26 March 2026. The talks did not lead to an agreement, as the companies could not agree on mutually acceptable terms. Despite this, Pernod Ricard remains confident in its strategic direction and operational framework.

The company is supported by robust teams focused on delivering sustainable, long-term value for stakeholders. Pernod Ricard’s commitment to its strategy reflects its dedication to growth and value creation, emphasizing its confidence in its operational model and future prospects.