EQ Works Expands Partnership with Canadian Publisher

EQ Inc. has announced a three-year renewal and expansion of its partnership with a major Canadian publisher, introducing a SaaS license for its ClearLake platform. This move offers the publisher's teams direct access to EQ's proprietary data and analytics for conducting advanced research. The self-serve model promises deeper insights using exclusive Canadian data assets.

The partnership extension follows successful campaigns where ClearLake insights increased average order values by 40% and nearly doubled conversion rates. EQ's proprietary platform, which includes vast data ecosystems and integrations with Canadian financial entities, played a pivotal role in this expansion.

EQ Works aims to enhance decision-making and performance for its partners with ClearLake. The company continues to focus on deepening relationships and expanding its platform across Canada's diverse sectors.