EQ Inc. Partners with Global Card Network to Expand Rewards in Canada

EQ Inc., through its subsidiary Integrated Rewards, has formed a partnership with a leading global card network. This agreement aims to deliver card-linked offers to eligible cardholders across Canada, expanding Integrated Rewards' reach and publisher ecosystem.

The partnership enhances the platform's ability to connect merchants with millions of Canadians looking for cashback rewards. Adrian Ramirez, VP of Integrated Rewards, emphasized the significance of reaching the right cardholders at scale. The designed infrastructure supports such seamless integrations.

Geoffrey Rotstein, CEO of EQ Works, highlighted the strategic importance, expressing confidence in the team's ability to secure major partnerships and place targeted offers effectively.

This move supports Integrated Rewards' strategy to become Canada's prime card-linked offer platform, fortified by increasing partnerships with national merchants and financial institutions.