Partners Group in Talks to Acquire Aroma-Zone

Partners Group, a significant player in the global private markets sector, has entered exclusive negotiations to acquire Aroma-Zone, a fast-growing natural beauty and wellness brand in Europe. This acquisition will be from Eurazeo, with the latter retaining a significant minority stake. Aroma-Zone has seen substantial growth, tripling its revenues since 2021 and expanding its customer base to over five million.

Founded in 1999, Aroma-Zone is renowned for its high-quality, affordable beauty and wellness products. The company achieved remarkable success with its innovative offerings and customer engagement, creating a new niche in the market. Partners Group plans to scale Aroma-Zone's platform, expand product innovation, and fortify its market presence across Europe.

The company's experienced management has been key to its growth, and Partners Group aims to enhance its omnichannel dominance in beauty and wellness.