Nestlé and NBA Forge Multi-Year Global Marketing Partnership

Nestlé has announced a multi-year international marketing partnership with the NBA, positioning Milo, Nescau, and Nesquik as Official Partners. This agreement marks Nestlé's largest international brand collaboration, spanning 21 markets across four continents. The partnership aims to engage fans and inspire youth basketball participation worldwide, effective from January 2027.

The collaboration will focus on creating opportunities for young people and families to connect with basketball through select NBA youth programs such as Jr. NBA/Jr. WNBA, NBA Basketball School, and more. Additionally, the partnership will include retail promotions, offering consumers chances to win NBA-themed prizes.

The markets involved include Australia, Brazil, Canada, and several others, with the Philippines joining in October 2027. Both Nestlé and the NBA aim to leverage this partnership to enhance local market relevance and promote the growth of basketball.