Naoo AG Reports Growth After Acquisition of Kingfluencers

Naoo AG's financial half-year results for 2025 highlight a notable increase in sales, reaching CHF 4.30 million, following the acquisition of Kingfluencers. The resulting gross profit surged to CHF 1.62 million, doubling the gross profit margin to 38%. Despite the rise in EBITDA losses to CHF -1.22 million, after adjusting for extraordinary expenses, the EBITDA was CHF -0.32 million, nearing the break-even point.

The acquisition bolstered Naoo's market position, integrating Kingfluencers' substantial agency revenue and expanding their client network. Strategic advancements include the launch of the 'Gaia' data warehouse and 'ModelKnife' platform. These developments are poised to support scalable AI applications and future growth.

The company's transformation includes three new revenue units: influencer marketing, creator-driven commerce hubs, and vertical shorts. This diversification could enhance scalability and profitability. Despite adjusted forecasts for net results, Naoo maintains a 'BUY' rating with a price target of €28.44.