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MobiFone Unveils Gen Z Digital Brand 'Saymee' with Amdocs' connectX Support
Amdocs has announced the launch of MobiFone's new digital brand, Saymee, targeting Gen Z in Vietnam. The brand is powered by Amdocs' connectX platform, designed to deliver specialized digital experiences for tech-savvy users. Saymee offers features such as free GPT chat and a loyalty program, aiming to adapt to the dynamic needs of young subscribers.
The connectX platform, built on Amazon Web Services, provides a robust "telco-in-a-box" solution for rapid deployment of digital services. It includes a comprehensive SaaS offering, enhancing MobiFone's capacity to manage multiple mobile plans and streamline customer journeys.
Anthony Goonetilleke from Amdocs emphasized the importance of creating standout brands that boost user experiences and business growth, highlighting connectX’s role in minimizing risks while crafting digital offerings.
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