on MGI - Media And Games Invest SE (isin : SE0018538068)
Verve Group Enhances Strategy with Verve For Advertisers
Stockholm, January 22, 2026 — Verve Group SE, a notable player in the advertising technology sector, has introduced Verve For Advertisers. This initiative consolidates the capabilities of Jun Group and Captify under one brand in the US market, though Captify will remain distinct in the UK and Australia.
Verve For Advertisers aims to unify omnichannel ad solutions, combining proprietary data and AI technology to enhance advertising outcomes. This move aligns with the industry's shift towards privacy-focused, ID-less ecosystems, integrating Jun Group’s data practices with Captify’s search intent signals.
CEO Remco Westermann highlights that this consolidation underscores Verve's commitment to measurable advertiser impact, leveraging the strength of combined data and scalable AI-driven execution. The initiative follows the successful integration of Jun Group and Captify, enhancing Verve's delivery capabilities across various channels.
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