MediaGo and hipto Secure Awards for AI-Powered Insurance Lead Generation

MediaGo, a global intelligent advertising platform, and hipto, a lead-generation specialist in France, have won two prestigious Les Cas d'Or awards. The partnership achieved Gold in Native Advertising in October and Bronze in Banking & Insurance—Acquisition in December, showcasing their prowess in Europe's digital marketing landscape.

These accolades underscore the value of MediaGo's advanced deep learning technology in tackling the challenges of the competitive insurance sector. Their SmartBid 3.0 system, featuring five deep learning models, enhances user targeting and prediction capabilities, ensuring high-quality lead acquisition that aligns with GDPR and other privacy standards.

Between March and August 2025, SmartBid 3.0's implementation boosted monthly conversions by 32% year-over-year while maintaining stable CPA. Notably, CPA dropped by 2.6% amid increased mobile ad spend, challenging common industry trends. This collaboration reflects the synergy between MediaGo's AI strengths and hipto's expertise.