Manitou Group Launches CSR Initiative with 5th "On the Way Up" Broadcast

Manitou Group recently aired the 5th edition of its annual "On the Way Up" broadcast. Focused on sustainability, it marked the end of the 2021–2025 CSR roadmap while introducing the new "CSR Lens," guiding the group until 2030. Held at the Jules Verne Technological Research Institute, the event aimed to emphasize sustainability as a business driver.

The broadcast reviewed Manitou’s progress, with 87% of its targets achieved, notably in decarbonization and safety. President Sylvain Blaise stressed CSR’s role in navigating uncertainties. Additionally, neuroscientist Samah Karaki addressed the human brain's reaction to uncertainty, advising strategic experimentation.

Jean Zanuttini, from Neoline, contributed insights on sustainable maritime transport. The event concluded with the unveiling of Manitou's 2030 vision, focusing on resource use, climate commitment, human potential, and collaboration. Blaise summed up by linking sustainability with competitiveness and growth.