on Q.beyond AG (ETR:QBY)
Lünendonk Study Highlights q.beyond's Strategic Focus Through 2028
The recent Lünendonk Study emphasizes q.beyond AG's strategic shift towards AI orchestration and enhanced industry expertise by 2028. The 2026 study reveals q.beyond as one of Germany's top 25 IT service providers. The company aims to transform from mere technology implementation to becoming an integrator and orchestrator of AI, especially targeting SMEs to improve business value.
Key growth areas include cybersecurity, cloud transformation, and data/AI, where demand remains high. A significant 91% of companies plan to advance their security and digital sovereignty. q.beyond's AI data centers in Germany are equipped to meet stringent security requirements.
The study notes a shift towards outcome-based billing models in IT services, with AI affecting fee structures. q.beyond sees AI as a critical tool for enhancing productivity while managing costs effectively.
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