on L'OREAL (EPA:OR)
L’Oréal Secures 50-Year Beauty License with Kering for Gucci Brand
L’Oréal has announced a significant partnership with Kering, obtaining a 50-year exclusive license to develop and distribute Gucci beauty products globally. This agreement, effective from July 1, 2027, marks a notable expansion in L’Oréal's portfolio, enhancing its position in luxury beauty.
The transition will involve close collaboration between Kering and L’Oréal to ensure continuity and support the brand's ongoing success. Nicolas Hieronimus, L’Oréal's CEO, expressed enthusiasm for adding Gucci Beauty to L’Oréal's brand lineup, highlighting the growth potential this partnership brings.
L’Oréal Luxe President, Cyril Chapuy, emphasized that Gucci's unique creative vision aligns perfectly with L’Oréal's strategic goals. This collaboration is expected to strengthen L’Oréal's market presence and drive substantial growth in the luxury beauty sector.
R. H.
Copyright © 2026 FinanzWire, all reproduction and representation rights reserved.
Disclaimer: although drawn from the best sources, the information and analyzes disseminated by FinanzWire are provided for informational purposes only and in no way constitute an incentive to take a position on the financial markets.
Click here to consult the press release on which this article is based
See all L'OREAL news