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L’Oréal Acquires Majority Stake in Innovist, Strengthening Presence in India
L’Oréal has announced its strategic move to acquire a majority stake in Innovist, a prominent digital-first personal care brand in India. This acquisition reinforces L’Oréal’s commitment to expanding its footprint in India, a fast-growing beauty market. Innovist, founded in 2019 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, has gained recognition with brands like Bare Anatomy and Chemist at Play, focusing on clean formulations and transparency.
The acquisition includes retaining Innovist’s founding team, maintaining operational continuity and entrepreneurial spirit. Innovist’s integration into L’Oréal’s Consumer Products Division aims to broaden L’Oréal’s offerings tailored for Indian consumers.
Nicolas Hieronimus, CEO of L’Oréal, emphasizes the synergy of L’Oréal’s global expertise with Innovist's science-led products designed for the Indian market. The transaction awaits regulatory approvals and is expected to conclude in the coming months.
R. H.
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