JINRO Launches JINRO MELON LIMITED EDITION Soju

HITEJINRO has unveiled a limited edition of its popular soju brand, JINRO MELON LIMITED EDITION, in Seoul, South Korea. The new product combines the natural sweetness of melon with JINRO's signature clean and crisp taste. It offers a refreshing experience with a 13% alcohol by volume and a subtle melon aroma, suitable for both casual and celebratory occasions.

The edition is distinctively packaged in a sleek black design, emphasizing a premium and modern appeal. According to Jung-ho Hwang, Head of Overseas Business at HiteJinro, the aim is to harmonize melon flavor with JINRO's finish, making the product accessible globally. The launch will cover over 20 countries, including the USA, Japan, and the UK.

The company plans to engage consumers further through social media content related to the product. JINRO continues to innovate in bringing a diverse soju portfolio to a global audience.