JCDecaux launches programmatic DOOH inventory in Latin America

JCDecaux SE has announced that 100% of its Digital Out-of-Home (DOOH) inventory is now programmatically connected in nine Latin American markets. This rollout includes Panama, Costa Rica, and Paraguay, reinforcing the company's commitment to innovation. DOOH is gaining market share against television in this region.

This offering allows advertisers to optimize their campaigns automatically. The inventory covers over 4,600 digital screens, enabling advertising in urban environments and on public transportation. Programmatic campaigns aim to increase relevance and effectiveness through simplified integration into existing processes.