Jacobs Supports European Football Fans During Sleepless Tournament

Jacobs has announced its role as the 'Official Sponsor of Staying Awake' for the upcoming European football tournament. With over 68% of matches starting late at night, European fans are preparing for a challenging month. Central Europe faces 71 late-night kick-offs, the UK 60 matches, and Eastern Europe the toughest schedule with 90 matches after 10 PM. High-stakes games including England vs. Croatia will test fans' endurance as they start as late as 1:00 AM.

Jacobs is rallying to support the sleep-deprived fans, launching a campaign to keep the excitement alive through long nights. Fabienne Rollot, Marketing Director for JDE Peet's in Germany, emphasized the importance of fans' dedication in ensuring the success of the tournament. Jacobs aims to provide the energy needed for supporters to enjoy the matches and continue with their daily routines.