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Infosys and LTA Introduce AI-Powered Tennis Experiences
Infosys, in collaboration with the Lawn Tennis Association (LTA), launched AI-driven fan experiences at the HSBC Championships. This initiative aims to engage tennis fans through advanced digital solutions. Central to this rollout is a new Match Center and immersive Fan Zone debuting at The Queen's Club.
The Match Center consolidates real-time scores, match statistics, and AI-commentary, providing fans with enhanced insights. Powered by Infosys Topaz, the initiative leverages AI for real-time storytelling, ensuring personalized experiences via secure logins. Features include interactive fan polls and detailed match stats.
On-site, Rally, an AI-powered humanoid, delivers personalized interactions with fans. Additionally, VR Tennis offers fans the opportunity to create and play in custom virtual arenas. This partnership signifies a strategic move to enhance fan engagement and uphold the rich tradition of tennis.
R. E.
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